Yes, but . . . are you really going to do it?

Someone asked me this evening about Guardian Compass.

They said, “Yes… but are you really going to do it?”

My answer? Of course I am.

Yes, it’s difficult.

Yes, I wish I were moving faster.

Every small step right now is deliberate.

Learning what investors need to take you seriously.

More importantly, learning what I want from an investor.

Self-funding where I can, because I believe in it that much.

Knowing it slows the pace, but choosing it anyway.

Stretching myself, and my family, to carve out time to design the right UX.

Watching competitors advance, eagle-eyed but steady.

There’s room for many businesses.

But that doesn’t mean you don’t feel the urgency.

Refreshing inboxes.

Waiting on introductions.

Balancing etiquette with persistence.

And yet, here I am.

Still remarkably on time with my original plan.

So when someone asks, “Are you really going to do it?”

The answer is simple.

Hell yes.

I already am.